'Sergio Serrano' is a clinic of advanced Physiotherapy that integrates professionals of various disciplines, adopting a holistic and multidisciplinary approach on Physiotherapy, health and wellbeing. Named after its founder, the centre aims to stand out in the sector by offering innovative treatments tailored to its patients, building strong relationships with them.
Based on this philosophy, the idea ‘Unique impact on each patient' was developed as the basis for the new identity. The symbol, based on Sergio's 'S', expresses the healing pathway drawn by the physiotherapist's hand across the patient's spine, conveying a sense of exponential impact.
The symbol allows for a variety of versions that express the unique nature of each impact and each relationship.
Crops of the various symbols are used across applications as a key graphic device, co-existing with content and expressing the core idea across materials.
All images © Pablo Funcia 2011