After a successful first edition, the Master in Design and Illustration needed a bold campaign to attract new students and to communicate its key principles: experimentation, a relaxed environment and an open mind.
Inspired by the disruptive effect the Master has on the lives of students, the campaign was based on the idea of ‘impact’. This concept was illustrated across a series of bold short films, which show real students being ‘impacted’ by props representing attributes of the Master. Supported only by the call to action 'Descubre el Máster' (Discover the Master) and the url to the Master's website, these were used as teasers in the weeks before the official presentation of the second edition.
The key frames capturing the impact were used on printed materials as part of the campaign roll out.
All images © Pablo Funcia 2011