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Background

Carmen Moreno is a talented violinist who needed a visual identity to stand out in a competitive market where branding is almost inexistent. Carmen’s profile as an enthusiastic musician with a classic elegance informed the principle 'Classic + Contemporary.'

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The symbol integrates Carmen's initials within a design inspired by the flowing shapes of the violin scroll. The result is simple, sophisticated and, above all, highly memorable.

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The look and feel is muted and restrained, conveying a sense of timeless elegance with occasional touches of vibrancy.

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All images © Pablo Funcia 2011